The common consumer is faced with more choices than ever before. Not only is there a greater variation of products and services out there, but there is also a greater variation in how you attain those products and services. The retail industry, hospitality industry, transportation industry, etc. – they have all been shaken up by new ways of accessing products, with companies like Amazon, Uber and Airbnb leading the pack.
Now, it has come a time to shake the car industry up a bit, and AUTO ONE Group is proud to be on the forefront. We listened to our customers and found that what people wanted was a simpler, more flexible and quicker way to drive a luxury car, which is why this year we rolled out AUTO|ONE DRIVE our brand new car subscription service.
Feedback has been amazing. The CBC even did a profile on our groundbreaking new service, posting the fun question: “Netflix for cars?” But you still might be left wondering, for all its novelty and benefits, whether the service is right for you.
What Is Drive?
Our car subscription service, which starts with an easily downloadable app, allows you to pick your car and payment plan, and then swap, renew or cancel on a monthly basis. If you want to drive a Porsche this month and a pickup truck the next, you simply swap cars. If you want to drive a vehicle for only a few months out of the year, you can simply cancel for the months you don’t need it. And if you like the car you chose initially, and want to keep driving it, it’s all yours for as long as you want it.
Approval is quick and easy, circumventing the slow-as-molasses bureaucratic process that a lot of people came to dislike about leasing. You choose your monthly kilometre plan much like you’d choose a cell phone plan, and if the car needs maintenance we take care of it.
Is Drive Right For You?
When you pose a question like the one we did here in the title, the answer is obviously a resounding ‘yes’. The drive is great for most people, whether you are a car fanatic or you just need an automobile to get you from point A to B. In this article, however, we figured we would look at a few types of drivers that our car subscription service is perfect for.
You’re a Contract Worker
People who work contracts, who might take a few months off between gigs, benefit greatly from Drive, since it allows them to have a car only when it’s necessary. Why pay for a car during months you aren’t using it? For those people that travel to Toronto, Vancouver or Halifax for work for periods of a month or longer will also get a lot of mileage (pun intended) out of the service.
You’re a Car Enthusiast
It used to be that leasing was the perfect option for car enthusiasts, since they could drive a new car every 2-3 years. With Drive, you can test out a new car every month if you want to, sampling the full range of luxury cars we have on offer. In that regard, we guess it really is like Netflix for cars.
You’re a Student
A student might need a car only for the duration of their semester. Vice versa, they might only need a car when they are back home for the summer. In either case, Drive is a good alternative to leasing or financing for students (25 or over). There is no sense in paying for a car to collect dust in a garage when you can pocket that money and drive a beautiful luxury car when you need to.
You’re a Spontaneous Soul
Not everyone is comfortable with commitment. Some people like to be unfettered and free to move around when they want, where they want and how they want. The fact that Drive allows you to cancel whenever you want is great for people who either can’t make up their mind or don’t want to make up their mind.
You’re a Seasonal Commuter
There are certain people in cities like Toronto, Vancouver and Halifax, who like to walk to work in the summer and drive in the winter. We’ve also met people who like to take public transit in the winter and then drive in the summer. Either way, you don’t need your car the entire year.
You’re a Modern Thinker
Part of what makes Drive so appealing is that it’s at the forefront of a cultural shift in the way we view cars. People who enjoy Netflix, Uber and Airbnb for their online market presence and shift toward user-friendliness are also going to find a friend in the Drive app. At AUTO ONE Group, we have essentially moved our luxury car dealership online, making it faster, easier and more accessible.
You Like Things Done Quickly
Part of what it means to be “type A” is that you want things done quickly and efficiently. You want to cut out all of the bureaucratic hoops, sweep away all the mess and get what you want in a clean and expedient manner. Since we use your bank account to determine eligibility rather than the beacon score, approval is swift and painless.
You Crave Variety
Finally – and this should apply to almost everybody – if you like a little variety in your life, try the car subscription service. If you have ever wanted a convertible, but dismissed the idea as frivolous, here’s your chance to try one out. If you have ever wanted to roll through town in a Cadillac SUV, but couldn’t justify the size, here’s your chance.
If you see yourself in one of these descriptions, or you are simply curious about trying a new way to drive, check out the app on Google Play or the Apple App Store. So next time you’re on the market for a luxury vehicle, don’t just look for a new car – look for a new way of driving!